Artwork improves productivity
A compelling and expanding body of scientific research supports strong, direct links between the presence of artwork and productivity improvements.
Video art for lobbies, which frequently uses large-screen formats that attract attention, boosts building occupants’ daily exposure to creative artwork. This, in turn, can have a trickle-down effect that can benefit the bottom lines of businesses that strategically supplement the presence of video art with their own internal aesthetic initiatives.
Video art generates conversation and promotes human interaction
For much of the 20th century, office-based workplaces were largely utilitarian in their design and configuration. Curating spaces that lived and breathed dynamic energy was not generally a feature of the mainstream enterprise outlook.
That trend has profoundly changed in the new millennium as businesses and employees have both developed a heightened appreciation for the positive mental and emotional effects of artistic and interactive spaces. These benefits can translate to productivity improvements, giving the human interaction stoked by provocative works of video art for lobbies an additional dimension of economic viability.