Digital wallcoverings are innovative interior design products that use various electronic technologies to enhance the visual character and functionality of walls and other static architectural elements. The term covers everything from interactive walls to custom murals created with advanced new media methods.
Though digital wallcoverings are used in all sorts of settings, they have been making particular inroads among commercial, hospitality, and residential clients seeking to augment high-traffic areas in their properties. One main driver of this trend is the unparalleled branding opportunities offered by digital wall treatments: their fluid and interactive nature give clients precision control over the marketing messages they convey.
Digital technologies also alter and refine the character of interior spaces in targeted ways, enabling clients to communicate their refinement and align themselves with crucial values and principles. This post introduces some of the more popular digital wallcoverings available and examines their impact potential.