Art helps establish a company’s culture
Retail art can guide efforts to express and advance the company’s culture in a highly visible way. In this regard, artwork functions much the same as it does when used as a brand-building strategy: it establishes an augmented tone and can be used to communicate key values.
Notably, artwork supports both generalized and abstract strategies for value expression, as well as location- and context-specific ones. Examples of general and abstract values include things like:
- Elevated quality
- Cultural refinement
Retailers can also curate their artwork collection to advance location- and context-specific values to reflect things like:
The company’s unique story
Custom artwork is particularly useful in this regard, as it puts the client in complete control of the message being relayed.
Retail art is an outlet for corporate citizenship
Retailers can also use art to communicate their commitment to the art community, especially when sourcing artwork locally. As an alternative, businesses can also order custom retail art containing visual references to defining aspects of their localities, forging a stronger and more immediate sense of connection between the business and the destination in which it operates.